363 George
ISPT LEASE MARKETING CAMPAIGN
363 George
ISPT LEASE MARKETING CAMPAIGN
363 George
ISPT LEASE MARKETING CAMPAIGN
363 George
ISPT LEASE MARKETING CAMPAIGN
363 George
ISPT LEASE MARKETING CAMPAIGN
363 George
ISPT LEASE MARKETING CAMPAIGN
363 George
ISPT LEASE MARKETING CAMPAIGN
363 George
ISPT LEASE MARKETING CAMPAIGN
Portfolio_363George_ISPT_Lease_Marketing_Campaign

ISPT was looking for an idea with cut-through when it asked us to re position 363 George St as part of a renewed leasing campaign.

Given concerns the CBD building had lost its premium perception, we focused the message on its outward looking location at Sydney’s central axis – and created a digital app, provided to prospects ‘floating’ as a USB in a clear membrane container.

As part of a highly targeted leasing campaign, the app was fully-customisable with built-in CMS. ISPT leased the available space with a new anchor tenant.

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