Skip to content

Chapter II: Leads Generation – Call-to-Actions

Calls-to-Action That Rock

Call-to-action(CTA) are the secret sauce to driving people to your offers. If your CTAs aren’t effective at capturing people’s attention and persuading them to the click, then it makes the offer useless.

CTAs can be used on product pages (non-landing pages), in display ads, email, social media, direct mail and pretty much anywhere you can market your offer.

But not all CTAs are created equal. In a world where every brand is fighting for consumers attention, it’s critical that prospects choose your offer over your competitor. In this guide, we’ll uncover tips to creating CTAs that rock.

Place Your CTA Where the Eye Can See

Call-to-action do best “above the fold” -the space where your web page is viewable to he user without having to scroll down. According to heat map analysi, anything “below the fold” will only be viewed by 50% of people who visit your page. Doubling impressions on your CTAs can significantly increase your lead count.

Clarity Trumps Persuasion

That is one of my favorite phrases I learned from the folks at MarketngExperiements. Often times, markters will put more focus on being clever than clear. Be creystal clear about what offer is in your CTA. And b specific. If you’re giving away a free guid, say “Download our FREE guide to X.” If you’re hosting a free webinar, say “Register for our FREE webinar on X.” X should clearly convey a compelling benefit of receivingthe offer. This is much more effective than “Download Now” or “Get a Free Article.” These simple aren’t specific enough.

Use Contrast to Make CTAs Stand Out

A call-to-action is meant to stand out, so if your CTA blends in too much your site design, no one will notice it. you want as many eyeballs to land on that call-to-action as possible, so use contrasting colors to make the CTA stand out, and more importantly, use design to make it clear it is a clickable call-to-action.

Link Your CTA to a Dedicated Landing Page

This tip might seem minor, but it’s incredible how ofter businesses miss this opportunity. Call-to-action are meant to send visitors to a dedicated landingpage where they receive a specific offer. Do not use CTAs to drive people to your homepage. Even if your CTA is about your brand or product (and perhas not an offer like a download), still send them to a targeted landing page that is relevant to what they are looking for. If you have the opportunity to use a CTA, send them to a page that will convert them into a lead.

Promote Offers on Product Pages

CTAs shouldn’t be one size fits all. If your company offers various products or services, you may want to consider creating a different offer for each of them. Then you can place CTAs linking to each offer on the wesbite pages that are most relevant to that offer.

Thank You Pages Are Great CTA Real Estate

Even if someone completes a form on your website(thus they’ve converted as a lead), don’t stop there. Increasing engagement is also a top priority for marketers so that prospects turn into loyal fans.

Once someone reaches a “thank you page,” the page that a visitor arrives on after completing a form, use that space as an opportunity to promote more offers and content. For example, if a visitor on hubspot.com downloads a guide on email marketing, we can offer them another offer for a Email RFP for a change to see a demo for our email marketing platform.

Continue reading on: Chapter III: Leads Generation – Landing Pages

jodi-casual

Jodi Greaves

Let’s team up and boost your business! Get in touch with us now.

Contact us

Revolutionize your marketing with OnePoint. Get your free, personalized marketing report now for unparalleled success.

GET YOUR MARKETING SCORE

Recent Post

Why Video is No Longer Optional in Digital Marketing
April 22, 2025

In the ever-evolving digital landscape, content consumption habits have changed

The Most Effective Marketing Approaches for a Competitive Edge
April 22, 2025

As digital landscapes continue to shift and consumer behaviours evolve,

The Power of Video in Purchasing Decision
February 21, 2025

Video content not only engages viewers but also enhances their understanding of complex products.

Testimonials

Hubify

AMR Mazda

Real Estate Institute of NSW

Campsie Centre

More Testimonials

Mark Joel
Business Manager

"I have been dealing with One Point for close to 10 years.

Their team are dedicated, responsive, and highly professional in every way. They have never failed to ensure successful business outcomes in all projects where they are engaged.

I have no hesitation in recommending their expertise and full suite of services."

Peter Griffin
General Manager
Real Estate Institute of New South Wales

"At the Real Estate Institute we are tasked with the very large responsibility of providing legal documentation and contracts for the industry, we cannot ever afford a comma to be out of place. The 1pt team are an important part of our operations because they not only understand the responsibility that lays with us but they work hard to meet and beat our deadlines, and keep us well-informed of the progress. Giving them a go would be something that you will not regret."

Dante Alighieri Society Sydney

"At the Dante we run a number of initiatives, from social and cultural events to personalised Italian and piano tuition. To do that at our best, we needed a website that was able to showcase our distinctive features, and 1pt was able to deliver just that. Their team is knowledgeable, flexible, and a pleasure to work it. They have the right person for every step that is needed, which means that our experience was positive and stress-free. We definitely recommend them."

Greame Bailey
Centre Manager
Campsie Centre

"ONE POINT has looked after our Centre Marketing function for more than two years. The Team interweave their skills and talent in a professional and productive way coming up with some amazingly creative and enticing artwork as well as spot on organisational skills from our Account Manager and the whole Team.

These organisational skills were evident recently when they seamlessly coordinated a Centre wide Competition which brought new and additional people into the Centre, with the competition attracting thousands of entries.

Also in the hands of ONE POINT is the day to day management and creative side of our Centre website and Facebook advertising of which we are both very pleased and proud."

Michael Cohen
Managing Director
Diamond Certification Laboratory of Australia

"OnePoint is a company with the expertise, and professional ability to deliver. It's an absolute pleasure to deal with people who bring to life, what you can only imagine. I highly recommend Kerim and his team."

Sylvana Versace
Real Estate Institute of New South Wales

"I would like to thank Yesmein for her outstanding work and her processes she has put into place in making sure our new forms delivery arrives on time.

It has been a pleasure working together with her. Her helpfulness and willingness is a blessing.

I am grateful that she has managed to deliver all the important stock to us so that we can process orders next week to get them to our Members on time, when the changes take effect.

Looking forward to the future working together with her .

Thanking you and your team for all the hard work and effort. We at the REINSW appreciate it."

Roy Cohen
Managing Director
Diamond Certification Laboratory of Australia

"The team at 1pt are extremely professional and a pleasure to deal with. They provided us with a superb website but that’s not where their input stopped. The insight and involvement in our business felt like family involvement. Recommend them highly. "

Australia

  • Level 25
    100 Mount Street
    North Sydney 2060

South East Asia

  • Unit 107 Doll Building
    6th Street, Bacolod City
    Negros Occidental
    Philippines 6100
  • +61 2 8889 3780
  • info@1pt.com.au

Services

Main Menu
  • Partnership Program
  • Strategy Workshop
  • Creative Design Services
  • Web Design and Web Development
  • Marketing Automation
  • Property Marketing
  • Merchandising
  • Monthly Support Solutions

Company

Main Menu
  • About Us
  • Case Studies
  • Blog
  • Contact Us

Newsletter

Technical partners

© Copyright 2025 - OnePoint, Sydney Australia | Terms of Use | Privacy

ONEPOINT

  • About Us
  • Case Studies
  • Blog
  • Contact Us

SERVICES

  • Partnership Program
  • Strategy Workshop
  • Creative Design Services
  • Web Design and Web Development
  • Marketing Automation
  • Property Marketing
  • Merchandising
  • Monthly Support Solutions

ADMIN TOOLS

  • Proposal Maker
  • Calendar Portal
E: info@1pt.com.au
P: +61 2 8889 3780
Mon-Fri 9am-5pm AEST (UTC/GMT+10)
Facebook Linkedin Instagram Vimeo