No. 1 Martin Place
The Martin Place address represents everything about Sydney’s vibrant CBD, providing the best of everything in just one location surrounded by technology, high fashion entertainment, laneway bars, eclectic shopping and hospitality. It provides the ultimate work/life balance for attracting and retaining talent. Among the largest floorplates in Sydney CBD, it is perfect for a contemporary activity-based working environment. The offer was available immediately; a certainty to deliver, you could see it and touch it; it was beautifully established and not under development. It demonstrated the perfect balance of contemporary with heritage. OnePoint built a strategy to reposition No. 1 Martin Place, based on the idea that no-one else could truly ‘own’ the No.1 address on not only Sydney’s, but Australia’s, best recognised corporate boulevarde.