1 Bligh Street

Brand Identity & Positioning

The Project

The Mission

The Success

Extraordinary in its vision and quality, this building is unique. Combining world-leading design, innovation, sustainability and technology, it’s the next generation of highrise office accommodation in Australia.

OnePoint created an sophisticated look and feel, the perfect canvas for high impact images showing the building’s visionary workplace design and sustainability. We built this story consistently across a comprehensive suite of elegant marketing materials.



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