Chifley Tower

Branding & Lease Marketing

The Project

The Mission

The Success

We have a long history with Chifley Tower, having created retail and tenant campaigns for many years. We weren’t afraid to take a fresh approach when IPOH asked us to elevate the brand to a new level.

This strategy had to do many things: align with planned upgrade works, retain key tenants and support new leasing campaigns. Our insight? Evoke the architectural heritage of the building with ‘Manhattan Pace’, to create a sophisticated, exclusive appeal for business leaders.


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