Owning a business is a wonderful adventure, but with fierce competition, how do you ensure customers remember your brand? Australia has one of the highest email open rates and sending emails is a great way to connect with your customers and make them loyal fans. Another good news is that building a strong email list can be easy. You can follow these five proven strategies to cultivate a loyal following of your own to support your business growth.
- Offer Value They Crave
Think about what keeps your customers up at night. Is it saving money? Time management? You can create targeted lead magnets that address these challenges. In exchange for their email address, you can offer these useful resources:
• eBooks: “The Ultimate Guide to Saving on [Your Industry Service]”
• Free Courses: “[Actionable Tips] in 5 Easy Steps”
• Webinars: “[Industry Challenge] Solved: A Live Discussion” - Sweeten the Deal with Exclusive Perks
Who doesn’t love a bargain? Entice email signups with discounts or early access to sales. This works especially well for those already familiar with your brand. - Transform Your Website into a Sign-Up Magnet
Your website is prime real estate for email signups. Ditch clunky forms and craft clear, concise CTAs (calls to action) that stand out. Don’t forget to check if your website is mobile-friendly, as more and more people prefer doing things on the go! - Leverage Your Social Media Pages
Social media platforms are not just for keeping followers engaged. You can use them to feature and promote your lead magnets or CTAs, too. Engage with your audience, answer questions, and build brand trust. - Expand Your Reach and Credibility
Targeted Social Media Ads can reach a wider audience with laser-focused social media ad campaigns. You can also partner with relevant influencers who have a built-in audience that already trusts them, giving your brand a leg up.
Every business is unique, so customise these strategies for your market. As a Bonus Tip, you can try running email marketing campaigns specifically for holidays and events that matter to your target audience. These strategies and consistently providing valuable content, will power you to build a thriving email list that fuels your business growth.
