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What is Marketing Automation?

Learn what marketing automation is, what good marketing automation looks like, and how to make it work for your business.

Our approach to solving Marketing problems or creating opportunities is focused on getting results. See how we help businesses just like yours.
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Marketing Automation as a business generator

Marketing automation is all about using software to automate marketing activities. Many marketing departments automate repetitive tasks such as email marketing, social media posting, and even ad campaigns – not just for the sake of efficiency, but so they can provide a more personalised experience for their customers. The technology of marketing automation makes these tasks easier.

Our approach to solving Marketing problems or creating opportunities is focused on getting results. See how we help businesses just like yours.
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How do you make marketing automation work?

Marketing automation is powerful, which also means to make it work, you must understand all its components and nuances. This page has compiled some of our top resources that will help you understand those nuances so you can make marketing automation work for your company.

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Our approach to solving Marketing problems or creating opportunities is focused on getting results. See how we help businesses just like yours.
LET'S TALK

Testimonials

Hubify

AMR Mazda

Real Estate Institute of NSW

Campsie Centre

More Testimonials

Mark Joel
Business Manager

"I have been dealing with One Point for close to 10 years.

Their team are dedicated, responsive, and highly professional in every way. They have never failed to ensure successful business outcomes in all projects where they are engaged.

I have no hesitation in recommending their expertise and full suite of services."

Peter Griffin
General Manager
Real Estate Institute of New South Wales

"At the Real Estate Institute we are tasked with the very large responsibility of providing legal documentation and contracts for the industry, we cannot ever afford a comma to be out of place. The 1pt team are an important part of our operations because they not only understand the responsibility that lays with us but they work hard to meet and beat our deadlines, and keep us well-informed of the progress. Giving them a go would be something that you will not regret."

Dante Alighieri Society Sydney

"At the Dante we run a number of initiatives, from social and cultural events to personalised Italian and piano tuition. To do that at our best, we needed a website that was able to showcase our distinctive features, and 1pt was able to deliver just that. Their team is knowledgeable, flexible, and a pleasure to work it. They have the right person for every step that is needed, which means that our experience was positive and stress-free. We definitely recommend them."

Greame Bailey
Centre Manager
Campsie Centre

"ONE POINT has looked after our Centre Marketing function for more than two years. The Team interweave their skills and talent in a professional and productive way coming up with some amazingly creative and enticing artwork as well as spot on organisational skills from our Account Manager and the whole Team.

These organisational skills were evident recently when they seamlessly coordinated a Centre wide Competition which brought new and additional people into the Centre, with the competition attracting thousands of entries.

Also in the hands of ONE POINT is the day to day management and creative side of our Centre website and Facebook advertising of which we are both very pleased and proud."

Michael Cohen
Managing Director
Diamond Certification Laboratory of Australia

"OnePoint is a company with the expertise, and professional ability to deliver. It's an absolute pleasure to deal with people who bring to life, what you can only imagine. I highly recommend Kerim and his team."

Sylvana Versace
Real Estate Institute of New South Wales

"I would like to thank Yesmein for her outstanding work and her processes she has put into place in making sure our new forms delivery arrives on time.

It has been a pleasure working together with her. Her helpfulness and willingness is a blessing.

I am grateful that she has managed to deliver all the important stock to us so that we can process orders next week to get them to our Members on time, when the changes take effect.

Looking forward to the future working together with her .

Thanking you and your team for all the hard work and effort. We at the REINSW appreciate it."

Roy Cohen
Managing Director
Diamond Certification Laboratory of Australia

"The team at 1pt are extremely professional and a pleasure to deal with. They provided us with a superb website but that’s not where their input stopped. The insight and involvement in our business felt like family involvement. Recommend them highly. "

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  • Web Design and Web Development
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