Marketing Automation as a business generator
Marketing automation is all about using software to automate marketing activities. Many marketing departments automate repetitive tasks such as email marketing, social media posting, and even ad campaigns – not just for the sake of efficiency, but so they can provide a more personalised experience for their customers. The technology of marketing automation makes these tasks easier.
How do you make marketing automation work?
Marketing automation is powerful, which also means to make it work, you must understand all its components and nuances. This page has compiled some of our top resources that will help you understand those nuances so you can make marketing automation work for your company.