We have a long history with Chifley Tower, having created retail and tenant campaigns for many years. We weren’t afraid to take a fresh approach when IPOH asked us to elevate the brand to a new level.

This strategy had to do many things: align with planned upgrade works, retain key tenants and support new leasing campaigns. Our insight? Evoke the architectural heritage of the building with ‘Manhattan Pace’, to create a sophisticated, exclusive appeal for business leaders.