Building an email list is crucial for any business, but in today’s crowded inbox, simply asking for email signups just doesn’t cut it anymore. This blog post explores two successful case studies showcasing how businesses leveraged different marketing strategies to achieve growth in their email subscriber base.
Boost Juice Case Study

Boost Juice is an Australian juice and smoothie chain that started in 2000 and now has 580 stores across 13 different countries. Early on, they recognised the importance of a robust email list for direct communication and promotion using a multi-faceted strategy:

• In-store promotions played a significant role where customers were offered immediate incentives such as discounts and free drinks for signing up. Digital kiosks were also placed in stores to facilitate quick and easy sign-ups.
• Online campaigns were also used, with website pop-ups offering discount codes for first purchases to new subscribers and targeted social media ads highlighting the benefits of joining their email list.
• Collaborations and partnerships further amplified their efforts. Boost Juice partnered with popular fitness and health influencers who promoted the sign-up campaign to their followers, as they conducted online contests and giveaways that required email addresses for entry, attracting numerous participants. To maintain subscriber interest and reduce unsubscribe rates, Boost Juice created engaging and valuable email content, including health tips, recipes, and information about new products. Personalisation based on customer preferences and behaviours made the communication more relevant and appealing.

Over six months, all these combined efforts led to a 50% increase in their email subscriber base. The personalised and engaging content resulted in higher open rates and click-through rates, driving a notable increase in both online and in-store sales. Boost Juice’s comprehensive approach demonstrates the importance of a well-studied strategy in growing an email list and achieving business growth.

** St. Ali Case Study**

St. Ali, a renowned specialty coffee roaster in Melbourne, Australia, aimed to expand their email subscriber base to strengthen customer relationships, promote products, and increase sales. Their strategy was also comprehensive, leveraging multiple touch points:

• They optimised their website with pop-up forms offering discounts on first purchases for new subscribers and embedded sign-up forms at strategic locations such as the homepage, blog, and checkout pages. High-quality content marketing attracted coffee enthusiasts, offering exclusive content like brewing guides, coffee recipes, and educational articles. High-value content, including behind-the-scenes stories, early access to new products, and special promotions, was also promised to email subscribers.
• Social media campaigns, featuring targeted ads and collaborations with popular coffee influencers, promoted the benefits of joining the email list. Their in-store initiatives included immediate incentives like discounts or free coffee for sign-ups prompted at point-of-sale systems.
• A referral program encouraged existing subscribers to refer friends, offering rewards such as discounts or free products for each new subscriber. Engaging email content was personalised based on customer preferences, ensuring relevance and appeal. Interactive emails with engaging visuals, videos, and surveys kept subscribers interested.

As a result, St. Ali saw a 60% increase in their email subscriber base within six months. The engaging and personalised content led to higher open rates and click-through rates, significantly boosting both online and in-store sales. St. Ali’s multi-faceted, customer-centric approach highlights the effectiveness of a diverse strategy in growing an email list and driving business growth.

The key to growing your email subscriber list is in making a customised email marketing strategy that works great for your unique brands. Email marketing involves experimenting and studying your marketing data until you get the results you want. How will you adjust your email campaigns and what email marketing experiments will you introduce?