Marketing Evaluation Complete this form and receive a report evaluating your performance in 3-5 business days. Company Details First Name *Last Name *Contact Number *Email *Address *Company *Company Website (Optional)Business Details What industry or industries do you operate in?What sets your business apart within those sectors?How many employees do you have?Self-employed1-10 employees11-50 employees51-200 employees201-500 employees501-1000 employees1001-5000 employees5001-10,000 employees10,001+ employeesWhat are your top three business objectives for the next 12 months?Who is your ideal client or customer?What are the main three challenges or pain points your business currently faces?How do you measure success within your organization? What key performance indicators (KPIs) do you track regularly?What is your competitive advantage in the market, and how do you differentiate yourself from similar businesses?Marketing Strategy Please rate, on a scale from 1 to 5 (1 being the lowest and 5 being the highest), to the extent to which you agree to the following statements.Our organization has a clear marketing strategy that is updated on a yearly basis.12345Our marketing strategy caters to our segmented target audiences and buyer personas.12345We continuously identify new markets for our existing products.12345Our marketing strategic objectives are aligned with our commercial objectives.12345The data and analytics generated from our marketing function is used by upper management to shape their strategic planning.12345Our sales and marketing team work together as part of a single unit, to ensure we reach our commercial goals.12345Our organization is clear on our objectives when it comes to implementing marketing technology to drive our activities.12345We have an internal marketing strategy that helps build our company culture and drive the external experience.12345Marketing Strategy TotalBrand Strategy Please rate, on a scale from 1 to 5 (1 being the lowest and 5 being the highest), to the extent to which you agree to the following statements.Our organization has a very clear definition of our brand’s purpose.12345Our organization is crystal clear on our brand vision, and the direction we are headed in.12345We have clearly defined core values, that drive our organization and both our internal and external culture.12345Our employees and our customers are aware of why we stand out in the market.12345If our brand was a person, we would be able to clearly describe their personality.12345Our brand has a clear visual identity, that’s easily recognized by our customers.12345Our brand has a tone of voice that it’s in line with its brand personality, and our customers can easily recognize our tone of voice.12345Our brand tagline is concise, memorable, and tells our brand story in a few simple words.12345Our brand activities are consistent and aligned with our overall brand strategy.12345Brand Strategy TotalCustomer Retention/Engagement/Growth Please rate, on a scale from 1 to 5 (1 being the lowest and 5 being the highest), to the extent to which you agree to the following statements.Our organization consistently measures our customer churn rate and updates our marketing activities accordingly.12345Our customers are clear on our value proposition, whether it is to create an opportunity or solve a problem for them.12345We constantly measure our Net Promoter Score and Voice of the Customer, and identify what we need to do to improve it.12345We always find new ways to measure our customer satisfaction, and make sure this data is considered when creating our marketing strategy.12345We constantly find new and engaging ways to improve our customer experience.12345Our marketing workflows and customer journeys are designed to enhance the customer journey and increase lead conversion.12345We know what type of customers we want to target to grow our business and customer profiles.12345We have a clear strategy on how we want to grow our customer base.12345Customer Retention TotalOmnichannel Monthly Calendar Please rate, on a scale from 1 to 5 (1 being the lowest and 5 being the highest), to the extent to which you agree to the following statements.Every month, we have a clear calendar of activities that engages with our customers through multiple channels.12345We take our customers on a clearly defined, and strategically thought out journey.12345Our marketing activities ensure we get the right message, to the right person, through the right channel, and at the right time.12345Omni Channel TotalTechnology Please rate, on a scale from 1 to 5 (1 being the lowest and 5 being the highest), to the extent to which you agree to the following statements.We have resources dedicated to providing our organization with the marketing technology and data we need to grow our business.12345We rely on real-time marketing intelligence and data to understand our buyers’ behaviours.12345We have a CRM that acts as the single source of truth for all of our marketing activities and insights.12345We consistently use marketing automation to ensure our customers are constantly engaged and nurtured.12345We are well positioned to embrace the new wave of AI technology coming through in marketing.12345We get reports that give us insights, to help drive the decision making process.12345We rely on technology to provide us with predictive analytics that help us forecast and create a suitable business model.12345Technology TotalInternal Marketing & People Communication Please rate, on a scale from 1 to 5 (1 being the lowest and 5 being the highest), to the extent to which you agree to the following statements.We consistently commnicate and adopt our company's mission, vision, and values with our employees.12345We have a clear 12-24 month plan for our business, and our employees are always kept up to date with our business plans and objectives.12345We constantly get employee feedback and use this information to help better shape our business.12345We have a clear, centralized internal communication strategy and we use the right technology to help deliver our messaging to our employees to build our company culture and drive the external experience.12345Our employees understand our brand, and constantly embody what our brand stands for in their business dealings.12345Internal Marketing TotalCustomer Experience & Operations Please rate, on a scale from 1 to 5 (1 being the lowest and 5 being the highest), to the extent to which you agree to the following statements.We constanty measure our audience’s reach and impact, by tracking Google Analytics from our website, and use this information to continuously enhance the user experience.12345We utilize Google Analytics to understand how our visitors are reaching our website.12345We are aware of our visitor's average session time and bounce rate, and this data is used to help us develop our website.12345We know what our conversion rate is and we use these insights to improve our call to actions on the website.12345Customer Experience Total Get Marketing Evaluation
