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Marketing Score Results

Company Details
  • GK Finance
  • Geeta
  • Kashyap
  • 0425331580
  • Geeta@gkfinance.com.au
  • 20 b Lexington Drive Bella Vista
Marketing Strategy
Answer
Our organization has a clear marketing strategy that is updated on a yearly basis
3
Our marketing strategy caters to our segmented target audiences and buyer personas
3
We continuously identify new markets for our existing products
4
Our marketing strategic objectives are aligned with our commercial objectives
3
The data and analytics generated from our marketing function is used by upper management to shape their strategic planning
3
Our sales and marketing team work together as part of a single unit, to ensure we reach our commercial goals
3
Our organization is clear on our objectives when it comes to implementing marketing technology to drive our activities
3
We have an internal marketing strategy that helps build our company culture and drive the external experience
3
Score out of 30%
19%
Brand Strategy
Answer
Our organization has a very clear definition of our brand’s purpose
1
Our organization is crystal clear on our brand vision, and the direction we are headed in
1
We have clearly defined core values, that drive our organization and both our internal and external culture
1
Our employees and our customers are aware of why we stand out in the market
1
If our brand was a person, we would be able to clearly describe their personality
1
Our brand has a clear visual identity, that’s easily recognized by our customers
1
Our brand has a tone of voice that it’s in line with its brand personality, and our customers can easily recognize our tone of voice
1
Our brand tagline is concise, memorable, and tells our brand story in a few simple words
1
Our brand activities are consistent and aligned with our overall brand strategy
1
Score out of 15%
3%
Customer Retention/Engagement/Growth
Answer
Our organization consistently measures our customer churn rate and updates our marketing activities accordingly
3
Our customers are clear on our value proposition, whether it is to create an opportunity or solve a problem for them
3
We constantly measure our Net Promoter Score and Voice of the Customer, and identify what we need to do to improve it
3
We always find new ways to measure our customer satisfaction, and make sure this data is considered when creating our marketing strategy
3
We constantly find new and engaging ways to improve our customer experience
3
Our marketing workflows and customer journeys are designed to enhance the customer journey and increase lead conversion
3
We know what type of customers we want to target to grow our business and customer profiles
3
We have a clear strategy on how we want to grow our customer base
3
Score out of 15%
9%
Omnichannel Monthly Calendar
Answer
Every month, we have a clear calendar of activities that engages with our customers through multiple channels
2
We take our customers on a clearly defined, and strategically thought out journey
2
Our marketing activities ensure we get the right message, to the right person, through the right channel, and at the right time
2
Score out of 10%
4%
Technology
Answer
We have resources dedicated to providing our organization with the marketing technology and data we need to grow our business
2
We rely on real-time marketing intelligence and data to understand our buyers’ behaviours
2
We have a CRM that acts as the single source of truth for all of our marketing activities and insights
2
We consistently use marketing automation to ensure our customers are constantly engaged and nurtured
3
We are well positioned to embrace the new wave of AI technology coming through in marketing
3
We get reports that give us insights, to help drive the decision making process
3
We rely on technology to provide us with predictive analytics that help us forecast and create a suitable business model
3
Score out of 10%
5%
Internal Marketing & People Communication
Answer
We consistently communicate and adopt our company's mission, vision, and values with our employees
2
We have a clear 12-24 month plan for our business, and our employees are always kept up to date with our business plans and objectives
2
We constantly get employee feedback and use this information to help better shape our business
2
We have a clear, centralized internal communication strategy and we use the right technology to help deliver our messaging to our employees to build our company culture and drive the external experience
2
Our employees understand our brand, and constantly embody what our brand stands for in their business dealings
3
Score out of 10%
4%
Customer Experience & Operations
Answer
We constantly measure our audience’s reach and impact, by tracking Google Analytics from our website, and use this information to continuously enhance the user experience.
2
We utilize Google Analytics to understand how our visitors are reaching our website
2
We are aware of our visitor's average session time and bounce rate, and this data is used to help us develop our website
2
We know what our conversion rate is and we use these insights to improve our call to actions on the website
2
Score out of 10%
4%
Total Score
48%

Testimonials

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Mark Joel
Business Manager

"I have been dealing with One Point for close to 10 years.

Their team are dedicated, responsive, and highly professional in every way. They have never failed to ensure successful business outcomes in all projects where they are engaged.

I have no hesitation in recommending their expertise and full suite of services."

Peter Griffin
General Manager
Real Estate Institute of New South Wales

"At the Real Estate Institute we are tasked with the very large responsibility of providing legal documentation and contracts for the industry, we cannot ever afford a comma to be out of place. The 1pt team are an important part of our operations because they not only understand the responsibility that lays with us but they work hard to meet and beat our deadlines, and keep us well-informed of the progress. Giving them a go would be something that you will not regret."

Dante Alighieri Society Sydney

"At the Dante we run a number of initiatives, from social and cultural events to personalised Italian and piano tuition. To do that at our best, we needed a website that was able to showcase our distinctive features, and 1pt was able to deliver just that. Their team is knowledgeable, flexible, and a pleasure to work it. They have the right person for every step that is needed, which means that our experience was positive and stress-free. We definitely recommend them."

Greame Bailey
Centre Manager
Campsie Centre

"ONE POINT has looked after our Centre Marketing function for more than two years. The Team interweave their skills and talent in a professional and productive way coming up with some amazingly creative and enticing artwork as well as spot on organisational skills from our Account Manager and the whole Team.

These organisational skills were evident recently when they seamlessly coordinated a Centre wide Competition which brought new and additional people into the Centre, with the competition attracting thousands of entries.

Also in the hands of ONE POINT is the day to day management and creative side of our Centre website and Facebook advertising of which we are both very pleased and proud."

Michael Cohen
Managing Director
Diamond Certification Laboratory of Australia

"OnePoint is a company with the expertise, and professional ability to deliver. It's an absolute pleasure to deal with people who bring to life, what you can only imagine. I highly recommend Kerim and his team."

Sylvana Versace
Real Estate Institute of New South Wales

"I would like to thank Yesmein for her outstanding work and her processes she has put into place in making sure our new forms delivery arrives on time.

It has been a pleasure working together with her. Her helpfulness and willingness is a blessing.

I am grateful that she has managed to deliver all the important stock to us so that we can process orders next week to get them to our Members on time, when the changes take effect.

Looking forward to the future working together with her .

Thanking you and your team for all the hard work and effort. We at the REINSW appreciate it."

Roy Cohen
Managing Director
Diamond Certification Laboratory of Australia

"The team at 1pt are extremely professional and a pleasure to deal with. They provided us with a superb website but that’s not where their input stopped. The insight and involvement in our business felt like family involvement. Recommend them highly. "

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