Marketing Score Results
Company Details
- Test
- Peter
- Avinante
- 0434046699
- peter@1pt.com.au
- Test
Marketing Strategy
Answer
Our organization has a clear marketing strategy that is updated on a yearly basis
1
Our marketing strategy caters to our segmented target audiences and buyer personas
1
We continuously identify new markets for our existing products
1
Our marketing strategic objectives are aligned with our commercial objectives
1
The data and analytics generated from our marketing function is used by upper management to shape their strategic planning
1
Our sales and marketing team work together as part of a single unit, to ensure we reach our commercial goals
1
Our organization is clear on our objectives when it comes to implementing marketing technology to drive our activities
1
We have an internal marketing strategy that helps build our company culture and drive the external experience
1
Score out of 30%
6%
Brand Strategy
Answer
Our organization has a very clear definition of our brand’s purpose
1
Our organization is crystal clear on our brand vision, and the direction we are headed in
1
We have clearly defined core values, that drive our organization and both our internal and external culture
1
Our employees and our customers are aware of why we stand out in the market
1
If our brand was a person, we would be able to clearly describe their personality
1
Our brand has a clear visual identity, that’s easily recognized by our customers
1
Our brand has a tone of voice that it’s in line with its brand personality, and our customers can easily recognize our tone of voice
1
Our brand tagline is concise, memorable, and tells our brand story in a few simple words
1
Our brand activities are consistent and aligned with our overall brand strategy
1
Score out of 15%
3%
Customer Retention/Engagement/Growth
Answer
Our organization consistently measures our customer churn rate and updates our marketing activities accordingly
1
Our customers are clear on our value proposition, whether it is to create an opportunity or solve a problem for them
1
We constantly measure our Net Promoter Score and Voice of the Customer, and identify what we need to do to improve it
1
We always find new ways to measure our customer satisfaction, and make sure this data is considered when creating our marketing strategy
1
We constantly find new and engaging ways to improve our customer experience
1
Our marketing workflows and customer journeys are designed to enhance the customer journey and increase lead conversion
1
We know what type of customers we want to target to grow our business and customer profiles
1
We have a clear strategy on how we want to grow our customer base
1
Score out of 15%
3%
Omnichannel Monthly Calendar
Answer
Every month, we have a clear calendar of activities that engages with our customers through multiple channels
1
We take our customers on a clearly defined, and strategically thought out journey
1
Our marketing activities ensure we get the right message, to the right person, through the right channel, and at the right time
1
Score out of 10%
2%
Technology
Answer
We have resources dedicated to providing our organization with the marketing technology and data we need to grow our business
1
We rely on real-time marketing intelligence and data to understand our buyers’ behaviours
1
We have a CRM that acts as the single source of truth for all of our marketing activities and insights
1
We consistently use marketing automation to ensure our customers are constantly engaged and nurtured
1
We are well positioned to embrace the new wave of AI technology coming through in marketing
1
We get reports that give us insights, to help drive the decision making process
1
We rely on technology to provide us with predictive analytics that help us forecast and create a suitable business model
1
Score out of 10%
2%
Internal Marketing & People Communication
Answer
We consistently communicate and adopt our company's mission, vision, and values with our employees
1
We have a clear 12-24 month plan for our business, and our employees are always kept up to date with our business plans and objectives
1
We constantly get employee feedback and use this information to help better shape our business
1
We have a clear, centralized internal communication strategy and we use the right technology to help deliver our messaging to our employees to build our company culture and drive the external experience
1
Our employees understand our brand, and constantly embody what our brand stands for in their business dealings
1
Score out of 10%
2%
Customer Experience & Operations
Answer
We constantly measure our audience’s reach and impact, by tracking Google Analytics from our website, and use this information to continuously enhance the user experience.
1
We utilize Google Analytics to understand how our visitors are reaching our website
1
We are aware of our visitor's average session time and bounce rate, and this data is used to help us develop our website
1
We know what our conversion rate is and we use these insights to improve our call to actions on the website
1
Score out of 10%
2%
Total Score
20%