What are the Key Differences Between B2B and B2C Marketing Strategies?
The key differences between B2B (Business-to-Business) and B2C (Business-to-Consumer) marketing strategies lie in their target audiences, sales processes, content approaches, and relationship dynamics. Below is a breakdown of these distinctions: Target Audience B2B Marketing: Targets other businesses and organisations, typically focusing on decision-makers such as managers and procurement officers. This approach requires a specialised strategy […]
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