One Point

Marketing is entering an unusual period. The tools available to businesses have never been more powerful, and the cost and time required to produce marketing activity are falling rapidly. AI can research, write, analyse, ideate, automate and increasingly participate in sophisticated marketing workflows that previously required considerable human resources. It would therefore be easy to […]

OnePoint was proud to sponsor the recent Sydney Hills Business Chamber (SHBC) Chairman’s Lunch, bringing together business leaders, decision-makers and members of the wider Hills business community. The event was a great opportunity to connect, exchange ideas and strengthen relationships across the local business community. At OnePoint, we have always believed that business growth is

OnePoint is proud to announce the relocation to our new office an exciting milestone that reflects the continued growth of our business and our commitment to investing in our people, our clients, and the future. Our new workspace has been purpose built to foster collaboration, creativity, and the exceptional team culture that has become a

With nearly two decades of international experience across the medical, gaming, aerospace, and technology sectors, Chiara Celli brings a unique combination of strategic insight, commercial acumen, and people-first leadership to OnePoint’s European operations. Having worked within complex, multidisciplinary, and multicultural environments, Chiara has developed a strong reputation for building trusted relationships, leading cross-functional initiatives, and

A few years ago, I sat through a presentation from a company that was genuinely impressive. They had an excellent leadership team. Their product was strong. Their customer outcomes were undeniable. By any objective measure, they were a successful organisation. Yet after listening to the presentation for nearly twenty minutes, I found myself asking a

When business owners tell me their marketing isn’t working, I rarely ask about their advertising. I don’t ask how much they’re spending on Google Ads. I don’t ask how many followers they have on social media. I don’t ask whether they’re posting enough content or whether they’ve optimised their website. Instead, I usually ask a

There was a time when marketing was largely about relationships. Business owners attended industry lunches, built referral networks, sponsored community events and developed partnerships that created opportunities for years. Growth came through trust, reputation and human connection. Then came the digital revolution, and for good reason, businesses embraced it enthusiastically. Suddenly, marketing could be measured

Strong brands and structured marketing are no longer optional—they are essential drivers of growth, positioning, and long-term business success.  OnePoint’s appointment as marketing leader for the Sydney Hills Business Chamber reflects a strategic move towards structured, results-driven growth. The focus is not just visibility, but delivering tangible outcomes for the Chamber and its members. Through

While the national conversation remains focused on basic text-based automation, the digital landscape in Sydney has officially pivoted. We are entering the era of Digital Humans, moving beyond the limitations of “trial bots” and toward high-performance, brand-led interaction. OnePoint Agency is proud to announce a breakthrough in this space: the transition from static chatbots to