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Improved Customer Targeting: AI technology can analyse vast amounts of data to identify patterns, preferences, and behaviours of target customers. This enables marketers to create more accurate and personalized campaigns, ensuring that their messages reach the right audience at the right time. Enhanced Customer Engagement: AI-powered chatbots and virtual assistants can provide instant and personalized […]

In today’s competitive business landscape, leveraging artificial intelligence (AI) can provide a significant advantage for B2B sales professionals. By strategically incorporating AI into your sales approach, you can enhance customer interactions, streamline processes, and achieve your sales goals. Here are some valuable tips to help you build a successful B2B sales AI strategy: Explore the

Did you know that more than 42% of the world population is on social media? With a growing number of people connecting to social networks, having a social media strategy is vital to your digital marketing success in 2019. You probably already know that a lot of time and effort comes with successful social media management. It’s