Landing Pages That Convert Landing pages are one of the most important elements of lead generation. In fact, according to MarketingSherpa’s research, landing pages are effective for 94% of B2B and B2C companies. The use of landing pages enables marketers to direct website visitors to targeted pages and capture leads at a much higher rate. […]
Chapter III: Leads Generation – Landing Pages Read More »
Calls-to-Action That Rock Call-to-action(CTA) are the secret sauce to driving people to your offers. If your CTAs aren’t effective at capturing people’s attention and persuading them to the click, then it makes the offer useless. CTAs can be used on product pages (non-landing pages), in display ads, email, social media, direct mail and pretty much
Chapter II: Leads Generation – Call-to-Actions Read More »
Creating Irresistible Offers Yes. It’s one of the most powerful words in the human language. And if you think about all the things we do as marketers. It’s ultimately to get people to say “yes” to your offers. When an offer is exclusive, scarce, or in high demand, it becomes more desirable. Whether they are
Chapter I: Leads Generation – Creating Irresistible Offers Read More »
